Examine your brand direction and messaging. Look over all of your brand properties, logo, packaging, website, online stores, marketing materials, and digital marketing channels. What needs to be modified? How much money do you have to achieve these goals? Start planning for the changes.
Put a solid program together with clear goals and objectives. This is important! We all get caught up in what we’re working on and overwhelmed with everyday tasks. It’s imperative to get your ideas on paper in front of you so you can map out a marketing scenario. Take a little time to jot down your priorities.
Now that you’ve defined your goals, you’re ready for the more creative part of your yearly planning. Set a date to achieve all of your goals and objectives so you can start your course of action. Break the year into quarters. Don’t let these tasks intimidate you; you’re not wasting your time.
Look at your pricing structure compared to your competition. Don’t be intimidated if your competition spends more than you do. Creative marketing can be an equalizer. In all my years of working in this field, sometimes the big campaigns also fall short of expectations.
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